Leave a Message

Thank you for your message. We will be in touch with you shortly.

Seller's Guide

A Step-by-Step First-Time Seller's Guide

Selling your home is a major milestone - and it can feel stressful if you're unsure what to expect. With a clear plan and the guidance of an experienced real estate team, the process becomes far more manageable and predictable.

This step-by-step guide will help you prepare, stay organized, and position your home to achieve the best possible sale price.

main

Step 1: Understand Why You're Selling

Before listing your home, clarify your goals.

Are you selling to:

  • Upsize or downsize?
  • Move to a new neighbourhood, city, or province?
  • Free up equity for another purchase?
  • Sell quickly due to a job change or life event?

Understanding your priorities - timing, price, flexibility, and desired outcome - helps shape your pricing strategy and marketing plan. Share these goals with your real estate team so we can tailor our approach accordingly. 

main

Step 2: Determine Your Listing Price

Setting the right price is one of the most important factors in achieving a strong sale. Pricing too high can limit interest and prolong your time on the market; pricing too low may leave money on the table.

Our role is to:

  • Analyze comparable recent sales
  • Assess current market conditions
  • Evaluate competing listings
  • Recommend a pricing strategy for your goals
  • Arrange a professional home valuation if needed

A well-priced home attracts more buyers, more showings, and ultimately a stronger final result. 

main

Step 3: Prepare Your Home for Market

Even well-maintained homes often benefit from preparation before hitting the market. Key steps include:

  • Decluttering and organizing
  • Depersonalizing the space to help buyers imagine themselves living there
  • Completing small repairs or touch-ups
  • Deep cleaning every area of the home
  • Considering staging or furniture rearrangement to highlight the home's best features

Buyers form impressions quickly - our team will guide you on what to prioritize to showcase your home at its best.

main

Step 4: Develop a Marketing Strategy

We will create a tailored marketing plan designed to maximize exposure and attract qualified buyers quickly. Our strategy may include:

  • Professional photography and videography
  • MLS® listing and third-party platforms
  • Social media campaigns
  • Email marketing
  • Print materials and signage
  • Agent-to-agent marketing
  • Targeted advertising and SEO

Our goal is to generate strong and early momentum - typically within the first 1-3 weeks on the market - when interest is highest.

main

Step 5: Review and Evaluate Offers

Receiving an offer is exciting, but it's also the beginning of an important decision-making stage. 

We will review each offer to ensure:

  • The buyer is financially qualified
  • The deposit amount is appropriate
  • Conditions (inspection, financing, status certificate for condos, etc.) are reasonable
  • The proposed closing date fits your needs
  • Any inclusions/exclusions are clear

If the offer terms don't align with your expectations, we can negotiate price, conditions, timelines, or inclusions to help bridge the gap.

main

Step 6: Accept an Offer

Once you decide to move forward with an offer, we will ensure the Agreement of Purchase and Sale includes all key components, such as:

  • Deposit amount and due date
  • Purchase price
  • Buyer conditions (inspection, financing, review of documents, etc.)
  • Chattels and fixtures included or excluded
  • Closing/possession date
  • Any warranties or additional terms

When both parties agree and sign, the contract becomes legally binding. If there are conditions in place, the offer becomes firm once those conditions are fulfilled or waived. 

main

Step 7: Prepare for Closing

Once the offer is firm, both you and the buyer complete the necessary steps leading up to closing. 

This may include:

  • Addressing any agreed-upon repairs
  • Allowing scheduled inspections or appraisals
  • Providing access for the buyer's lender or insurance company
  • Finalizing your own moving arrangements
  • Ensuring the home is left in good condition for the buyer
  • Coordinating with your lawyer on required documents

A few days before closing, we confirm with your lawyer that all paperwork and funds are on track. 

main

Step 8: Close the Sale

Closing day is when ownership officially transfers to the buyer. In Canada, this process is handled by your real estate lawyer, who will:

  • Complete the final paperwork
  • Receive the buyer's funds
  • Pay out any outstanding mortgages or liens
  • Transfer the net proceeds to you
  • Deliver the keys to the buyer's representative

After closing, we will assist you with any final steps such as:

  • Canceling utilities and services
  • Arranging for mail forwarding
  • Providing appliance manuals, remotes, or keys for the new owner

Congratulations!

Once your home has officially closed, you can move confidently into your next chapter - whether that means relocating, upsizing, downsizing, or starting fresh somewhere new. 

Knowing that every detail has been handled properly gives you the peace of mind to move forward with confidence.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

  1. 1
  2. 2
  3. 3

What’s Your Property Worth?

CONTACT INFORMATION

Almost There! You’re 1 Step Away

THANK YOU

Inbox.

Work With Us

Discover the difference of working with Ottawa’s most trusted real estate team. Experience three generations of expertise, local insight, and personalized service that delivers exceptional results.

Follow Me on Instagram